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Marketing Dashboard: Your Non-Profit's Success Meter

Overview

An NGO recently ran multiple marketing campaigns to get donations to fund the education for underprivileged children. However, they couldn’t track the funds they had collected and monitor how the campaign performed. To solve their issue, they reached out to Dashboards Experts to build their marketing dashboard. This dashboard provided real-time insights into their marketing campaigns, allowing our clients to manage their funds better.

Industry

Voluntary Sector

Services

Marketing Dashboard

Our Process

We focused on creating a marketing performance dashboard that offered a complete overview of the marketing campaign such as regional donors and donor analytics. By using data from various sources, we ensured that the client could track and maintain their marketing efforts.

1
Data Integration

Connected data from different sources such as social media and email marketing tools, to provide an overview of their KPIs.

2
Donor Insights

Added metrics to monitor donor behavior such as repeated donations and average contribution size.

3
Campaign Performace

Created a marketing dashboard that showcased the effectiveness of each campaign by region, goal achieved, and platform.

4
Real Time Tracking

Additionally, we added the real time tracking feature in their marketing performance dashboard to allow our clients to adjust their campaigns.

The Problem

Collecting data from social media, email campaigns, and donation platforms were all over the place. This made it challenging to monitor the effectiveness of the campaigns. With the absence of real time data, our client struggled to allocate resources effectively.

Our Role

  • Donor Metrics
  • Campaign Performance
  • Data Integration
  • Donation Metrics

Project Challenges

1. Fragmented Data

Consolidating data from different sources was a time-consuming task.

2. Donor Segmenation

Due to the large donor size, filtering them based on regions and contribution size was a challenge.

Results

The marketing dashboard helped the NGO monitor their campaigns effectively and made their workflow easier. It helped in retaining their donors, get access to reports faster, and get more donations over the period of 6 months.

Increased Donations

Donations increased by 25% in the span of 6 months.

Improved Donor Retention

With the marketing performance dashboard, the NGO could foster strong relationships with their existing donors. The retention rate rose to 30%.

Faster Reporting

Manual reporting decreased, as it saved them more than 20 hours each week.